ThinkRich Naija emphasizes the power of seeking knowledge
We promote a culture of knowledge and excellence for Nigerian youths
ThinkRich Naija rewards knowledge through engaging quizzes
Our Inspiration
In the jet age of social media, many Nigerian youths need to embrace a culture of knowledge-seeking beyond what's readily served on their phone screens.
For this reason, ThinkRich Naija, an educative and entertaining game show, was created to emphasize the power of seeking knowledge and applying it the right way, because that remains the only sure path to creating lasting wealth and completely defeating poverty.
ThinkRich Naija has the vision to reward knowledge and, ultimately, encourage intellectual development as a lifestyle.
Our Purpose
Entertain
The show is designed to truly captivate audiences with suspenseful, progressive, and relatable questions—questions that shouldn’t be far-fetched for anyone who stays alert and informed.
It’s also enriched with a custom soundtrack that stirs excitement and wakes up the “sleeping giants” within us.
From the tension in the studio to the joy of a correct answer, every moment is crafted to keep
viewers glued to their screens
Educate
Beyond the entertainment, Think Rich Naija
tests and improves general knowledge across various fields.
The questions often touch on contestants’ professions or areas of expertise, encouraging people to constantly stay familiar with the key things they should know in their line of
work.
It’s our subtle way of promoting continuous learning and professional
curiosity.
Empower
ThinkRich Naija, a game show, also provides real financial empowerment. With cash rewards of up to ₦1 million, it gives everyday Nigerians the opportunity to dramatically change their financial situations—simply by demonstrating intelligence, sound knowledge, and quick thinking.
ThinkRich Naija proves that a well-informed mind can indeed open doors to prosperity.
Inspire
Most importantly, ThinkRich Naija shines a
light on how knowledge can translate directly into wealth. This inspires viewers to place high value on education and shatters the damaging belief that
“education is a scam.”
By watching contestants use what they know to secure life-changing prizes, people are encouraged to cultivate the habit of reading and to develop a healthy, lifelong intellectual curiosity.
How It Works
How ThinkRich Naija Works
Contestants face carefully crafted questions that grow tougher as they progress. Whoever answers all the questions
correctly climbs the prize ladder—ultimately winning a whopping ₦1 million and a brand-new laptop.
It’s a simple yet powerful format combining excitement with opportunity, proving that learning pays literally.
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SEND US YOUR BRIEF.
COME VISIT OUR STUDIO.
Our studio is based in Ilorin, Nigeria